NADAguides Chosed Hyundai Equus as Car of the Month

Hyundai Delivers Top-End Comfort, Features, Performance and Quality in the Equus

 

Highlights

NADAguides, the leading provider of vehicle pricing and information, names the all-new 2011 Hyundai Equus Car of the Month for April 2011.

The 2011 Hyundai Equus was selected by NADAguides as the Car of the Month based on its interior styling, unmatched comfort, top-end luxury features, smooth performance and power and overall quality of engineering. With no benchmark for Hyundai in the luxury category, the Equus exceeded the expectations of NADAguides' analysts.

Upon first glance, it would be easy to confuse the Equus with a European or Japanese competitor (Competitors include: Audi A8, Lexus LS 460, Mercedes-Benz S-Class and BMW 7 Series). However, further investigation reveals a dynamic combination of an all-encompassing feature set and prestigious quality that is unique to the Equus. This simple, plentiful and yet elegant package is what you'd expect of a luxury vehicle...and then some.

The Equus takes driver comfort seriously with 12-way adjustable leather seats that are equipped with heating and cooling systems, as well as a massage system that is superior to others on the market today. Hyundai also took passenger and rear passenger comfort into consideration, providing first class, touring vehicle luxury seating throughout the entire vehicle.

The Equus also surges ahead of the competition with successful attention to detail. Fit and finish is clean and all interior controls are very intuitive requiring just seconds to customize the entire experience. The Lexicon© premium sound system with 17 speakers, easy-to-use Bluetooth interface, forward and rearview cameras, Air Quality system, plus a total of 9 airbags make the Equus' overall design and styling that much more enticing.

The Hyundai Equus starts at $58,000 with the four door sedan Signature model and features a 378 horsepower, 4.6 liter, V8 engine.

 

Key Quotes

Troy Snyder, Director of Product Development at NADAguides: "Without a benchmark, what Hyundai could produce for the upper-luxury market was a mystery.  What Hyundai has created with the Equus is the most distinguished, fulfilling and desirable luxury vehicle we have driven.  The quality and care taken to produce even the simplest of switches and knobs is more than required. There is a very appealing draw to a vehicle that not only gets you to your destination in style, but relaxed and with a huge smile on your face. The Equus is undoubtedly the most elegant and gratifying luxury vehicle available under $65k. You want to drive this car. If the luxury drawing board were yours, the Equus would be the result."

Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America:  "Hyundai's flagship Equus sedan features numerous luxury features typically found in vehicles costing thousands of dollars more. Equus customers have an ownership experience unlike any other, with the industry's first at-home vehicle demonstration program, 'Your Time, Your Place' and Valet Service program. Being named NADAguides Car of the Month is another example of how the Equus is redefining intelligent luxury."